Babi Mild is the leading brand of baby care products in Thailand. It has a market share of around 30% in the baby bath cleanser market and 25% in the baby talcum market. It is known for its gentle and effective formulas that are safe for babies' delicate skin and is also a popular choice for adults with sensitive skin.

It has been around for over 30 years and has a strong reputation for quality. Babi Mild products are made with high-quality ingredients and are hypoallergenic. As their name states it, Babi Mild key advocacy is having Natural 'N Mild ingredients for baby's delicate skin. What sets it apart is its "Ultra Mild" baby care line that is designed to be gentle on babies' delicate skin. The products are made with high-quality ingredients and are hypoallergenic.

They are also free of harsh chemicals, such as bleach, dyes, and fragrances. This makes Babi Mild Ultra Mild a safe and effective choice for babies and adults with sensitive skin.