In 2001, a happy blonde-haired toddler was chewing on his toothbrush, as toddlers often do. While running, he suddenly fell and the hard plastic toothbrush impaled the roof of his mouth, puncturing the soft palate tissue. The injury could have been fatal, and injuries like it are the leading cause of children under two visiting the Emergency Room.

Grandma and aunt to the rescue! After this incident, the toddler's grandma, Sandra Phillips, and his dental hygienist aunt, Heather Phillips, teamed up to prevent injuries like this from happening to other children. Together, their idea for the first flexible toothbrush was born.

Since then, Baby Banana has sold millions of flexible toothbrushes and teethers, keeping millions of little mouths safe while helping children learn good oral care habits early.

Even as the company has grown, Baby Banana remains a family business, with the majority of employees being family members, all working to carry on the vision of creating safe, soft, flexible and fun products for kids.